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Awesome WooCommerce Extensions to Extend Functionality: Part II

This is Part II of the three-part series of articles on awesome WooCommerce extensions that you can add to your website.

WooCommerce is a popular e-commerce platform for online stores on WordPress websites. To add many unique functions to a WooCommerce store, a number of extensions are available. The first article covers product pricing, product selection and display, and printing and invoicing.

This second article takes a look at extensions under the following categories:

  • social media
  • marketing
  • payments

You can read Part I here.

Social Media

With some extensions, you can use the power of social media to power your WooCommerce website. Social media influences buying patterns and affects the purchasing decisions of customers in a big way. The extensions below will help you tap into this potential.

Social Coupon for WooCommerce

Sharing a page from your WooCommerce site can earn instant discounts for a visitor. The Social Coupon for WooCommerce can put in place such a system. An incentive for sharing has the potential to increase the awareness of your brand and earn a following for it.

Social Coupon for WordPress

You can display the coupon anywhere—on the product page, the checkout page, or the cart page. Once you have shared the page, you can apply the coupon directly to the cart. You can also apply the discount individually to each social button. Further, this plugin lets you change the text for the buttons and customize the layout. You can choose which buttons to enable or disable, as well as set an expiration date for the coupon.

A regular license costs $23 and brings with it six months of support and future updates. You can extend support by another six months by paying an additional $6.90.

WooCommerce Social Login

WooCommerce Social Login allows users to check in via their social media accounts. A user will not have to remember another username and password. Most social account holders usually stay signed in to their social accounts, so logging into the website is just a click away.

WooCommerce Social Login

If you are an account holder, you will receive the registration details by email and will have the ease of a one-click registration. You can integrate the store’s customer accounts with the social accounts of the customers. The users will be redirected after they log in through their social media accounts. The social accounts are tied to WordPress user accounts, and even if the social account is discontinued, the user can still access the account.

A shortcode will help you place the login button on any page, and a widget will help you insert it in any widget area.

As a majority of the customers prefer to sign in with their social media accounts, conversion rates are likely to be higher. The extension costs $39, and it entitles you to six months of free support and future updates. For $11.70 more, you can extend support to 12 months.

WooCommerce Social Media Share Buttons

It is easy to set up WooCommerce Social Media Share Buttons. The buttons will align perfectly on your website. Though the number of active installs is only about 6,000, it has earned a perfect five-star rating.

Woocommerce Social Media share buttons

This free extension will add social media share buttons to the products page, just below the Add to Cart button. With a bit of code, you can add it to other pages, posts, and widgets. Additionally, you can select from among nine social media buttons, with all the popular ones being included as options.

This extension is great for instantly sharing popular products on social media platforms.


StoreYa is a free extension, although premium plans are available. It works by importing your WooCommerce store into your Facebook page. This way, it is a little different from other social media plugins. You can customize the web store to fit into Facebook while retaining the feel of your store or brand.

StoreYa 1

StoreYa offers a number of ways in which you can improve the sales of your products. Group deals, scratch and win, InstaGallery, Like Box, and tabs for other social media accounts will keep up the buyer interest in your products. However, all this will be done from the back office of Facebook and not from your WordPress Admin. So, keep in mind that you do not have much control over this. However, it has the advantage of reaching out to your customers in a personal way and may promote customer loyalty.

Users have also provided feedback that the extension is not totally free but is free only for a certain period or for a limited number of products, after which you will be required to pay. So, be cautious, and check out the premium plans before you try out this plugin.

WooCommerce Instagram

WooCommerce Instagram will help to showcase your products directly on mobile devices using the interface and filters of Instagram. You can display Instagram photographs arranged in a grid on your website and tag it with a specific hashtag. This will also give customers an idea on how to use your products.

Final WooCommerce InstaGram

Setting up this extension is easy, and you have to simply connect your WordPress account to Instagram and add a hashtag to each product that you wish to display on Instagram. Your customers can also post their pictures of your products under the same hashtag, creating a photo gallery and following for your product. This is free advertisement for your product.

Purchase this plugin from WooThemes for a price ranging from $29 to $129.


With most customers shopping online, marketing efforts have also shifted to the online platform. Email marketing is emerging as one of the surest ways to reach a target audience. The extensions below will help in your online marketing efforts.

WooChimp—WooCommerce MailChimp Integration

For the integration of MailChimp with your WooCommerce store, simply use WooChimp. In an instant, you will have a powerful marketing tool perfect for email marketing. All customers will be added to MailChimp automatically. While checking out, customers can have the option of signing up. You can group your subscribers and track the performance of any campaign. Not only that, you can also make multiple mailing lists, merge tags, and webhooks.

MailChimp final

WooChimp links your WooCommerce to your merchant’s MailChimp account, so all customer data are immediately available to MailChimp. You can send emails to appropriate groups at set times with automatic triggers. Auto response for frequently asked questions, promotional coupons, getting on board old customers with campaigns, automatic reminders, brand-based campaigns, cross selling, bundle accessories, or rewards—you can streamline all this with WooChimp.

To use WooChimp to its full potential, you may need to purchase other compatible add-ons, like MailChimp e-Commerce 360 to track data related to individual visitors and forward it to MailChimp.

Purchase WooChimp for $26 with six months of support and future updates. Get extra six months of support for $7.80.

WooCommerce Recover Abandoned Cart

Very often, it may happen that a customer spends time browsing through your store and builds up his cart with care, only to leave it abruptly. It may be due to a broken Internet connection or the price being too high, or maybe he was simply distracted by something else. WooCommerce Recover Abandoned Cart can send an email to the customer with a link to his cart so that he can resume the purchase at any time.

WooCommerce Recover Abandoned Cart_ final

Many reply templates can be framed so that each template can add incentives to the customer for clearing his cart through checkout. The extension works for both members and guests.

This plugin will cost you $29 and comes with future updates and six months of support. Upon payment of an additional $8.70, you can extend support to 12 months.


If you want real-time information about your e-commerce store, Pushover is the extension for you. Sales and inventory levels are constantly updated with push notifications from your WooCommerce website to your android or iOS device. This is the fastest way to stay in touch with your e-commerce store and to always be on top of things in your store.


Be notified of new order, out of stock products, low levels of stock, or any pending orders. Receive up to 7,500 notifications per month, with the length of a notification restricted to 512 characters.

You can avail of a five-day trial period, after which you will need to make a payment of about $5.

WooCommerce Availability Notification

WooCommerce Availability Notification is an extension that will allow you to monitor stock levels. It will automatically inform customers when a product is out of stock or when fresh stocks have been added to a favorite product. So, customers get to know the exact stock level of the products that they are interested in.

Availability Notification final

Customize the notifications to be very informative for each product. Adjust the font color and weights for each type of notification. With a newly added feature, you can edit notifications in a quick mode or edit them in bulk. The plugin is also WPML-ready.

Purchase a regular license for this plugin from CodeCanyon for $17, and receive all future updates and six months support. To extend support to 12 months, pay an additional $5.10

WooCommerce Email Inquiry and Cart Options

With WooCommerce Email Inquiry and Cart Options, you can restrict or allow visitor access to your e-commerce site depending on the rules you set for them. Logged in users can have a certain level of access, and other users or the store manager can have different access levels. In addition, you can attach a pop-up email inquiry form to your product, which can be mobile-friendly.

Final Email Inquiry and cart options

Apply the rules for access to your entire catalog of products. Add an inquiry button to every page. The pop-up form ensures that no space is taken away from your product display. You can set a receiver email address and a cc email address. A confirmation sent success message will appear on the screen when an inquiry has been submitted by a customer.

The premium version can hide product prices, can customize the pages, and is WPML-compatible. The price for the premium version starts at $39.


There are numerous extensions available for accepting payments with WooCommerce. I have chosen five extensions here that can do a fairly good job.

PayPal for WooCommerce

The free plugin PayPal for WooCommerce is a free plugin that offers multiple options for payment: Paypal Express Checkout/PayPal Credit, PayPal Website Payments, PayPal Plus (Germany), and Payflow Gateway.

4 PayPal for WC

PayPal maintains a data copy of all WooCommerce orders via PayPal transactions. So, there will be no discrepancy between WooCommerce and PayPal. Many plugins do not correctly process the PayPal response, which may lead to the duplication of payments. Error handling is much better with this plugin.

The plugin uses your WordPress language by default, but it is translation-ready and can be used in any part of the world.

WorldPay Gateway for WooCommerce

WorldPay Gateway for WooCommerce allows you to accept payments in many currencies. It fits all sizes of business well. The plugin takes care of all the credit card details of the customers. So, you do not have to maintain these details.

Final WorldPay Gateway for WooCommerce

If the particular gateway or card is not available, you can request the author to integrate it with your WooCommerce.

The regular license for this plugin costs $29, and it comes with future updates and six months support. For additional six months support, you will have to pay $8.70.

Authorize.net Payment Gateway for WooCommerce

Add this free plugin, and you can accept payments made with credit/debit cards using Authorize.net payment gateway. The secure servers of Authorize.net process the payment, and you won’t require SSL and PCI. A message for a successful or a failed payment can be included.


The plugin is easy to set up and integrate with your WooCommerce site without going through the hassle of SSLs. Authorize.net is a widely used gateway for processing Visa, MasterCard, Discover, and many other cards. With support from Authorize.net not really up to the mark, you will find this plugin useful in accepting payments through this gateway.

Stripe Payment Gateway for WooCommerce

Stripe.com is one of the easiest ways to accept credit card payments online. Stripe Payment Gateway for WooCommerce allows you to accept payments through Stripe.com. This extension will store credit card details of the customer, allowing them to make payments more easily for subsequent transactions.

Stripe final

The plugin is easy to download and install. You can purchase a regular license for this plugin for $29, and it comes with free updates and support for six months. An extra support for six months will cost you $8.70.

WooCommerce Accepted Payments Method

WooCommerce Accepted Payments Method will help you to inform a customer the payment options he has before he reaches the checkout page. This helps him or her know whether they will be able to complete the transaction.

WC Accepted Payments Method (dicplay)

You can display the payment methods you accept on the front-end using a widget, a shortcode, or a template.

In case you haven’t decided on your WordPress Theme with WooCommerce integration, you might want to head here to find the best examples. In case, free themes are what you are after, the best place for research is here.


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